Following up on my recent post on marketing your massage practice, I wanted to discuss the importance of having your own website.

First and foremost, it is probably the most cost-effective means of marketing your practice.  Yes, there are costs involved, but you have the potential to reach more NEW clients for less money then any other method.  I have seen various statistics, but the bottom line is more and more people are searching for massage online.  Go to google and type in your city name and the word massage. One of your goals with a website is to show up on that first or second page. Those people have the best chance of getting a lot of new clients simply by showing up on the first couple of google search pages.

If you don’t have a website you are missing out on a lot of potential clients.
Of course, it isn’t easy to get ranked high on google search. It takes time and effort, but it is well worth it. I will go into more detail on getting ranked higher and other ways of getting traffic to your site in a later post.

For now, I just want you to understand the importance of having a website and what it should include.

As I stated earlier, more and more people are using the internet to find a massage therapist. Those numbers will only increase, so get a page as soon as possible to help position yourself to be the recipient of those searches.

It is also important to have the right information on your website. Just having one is a start, but there are some keys to having a more effective site that will get people to call. There are a lot of ways to do that, and I won’t go into that just yet either, but I do want to touch on the most important aspect of your website.

What is the goal of your website?

Pretty simple – get people to pick up the phone and make an appointment. But do you know how to do this?

Well, frankly, most of the websites I have looked at don’t seem to understand this aspect. Most massage websites talk about the therapists and their knowledge, experience and skills. That is great, but that isn’t going to convert many potential clients into paying customers.

The most important thing to convey on your website is “What’s in it for the client”. Sounds basic, but most sites fail to do this. People are looking for massage for a specific reason; maybe they are stressed and need some relief, possibly they have chronic pain, a recent injury, been in an auto accident, etc. So what you need to do with your site is talk about the benefits of massage, and not just general benefits – get specific. When a potential client lands on your sight they need to be grabbed immediately and shown how coming to get a massage from you will help them with their pain, stress, etc. Figure out the best way to show the potential client how you can help them with THEIR problem and you will dramatically increase the phone calls. You need to get people to take action. Telling them how great you are and all of your knowledge, experience, and even your “certifications” doesn’t mean jack to most people. You need to show them how they will benefit from calling you in a personal way. Do that and your website will become a huge practice builder for you.

Until next time, happy palpating! 

By the way, I have a new survey up and would love your input. It is only a couple of questions! Click Here to take survey. Thanks.